This will be a hands-on session designed to help network staff make the most of their communications efforts. Together we will brainstorm and share insights to tackle topics like: How do we get the best return on investment with limited communications resources? What should I be promoting and when? How do I measure success? Whether you are just getting started or want to hone your existing strategy, you’ll leave with guidance and ideas to help you advance your most important goals.
This workshop will focus on tips and strategies you can use to help different audiences–from funders and policymakers to providers and partners–understand the unique value of your state network. Hear how your peers communicate about their network and impact, see what materials they’re using, and learn how they’ve addressed common challenges. Everyone will have time and space during this session to workshop messages and ideas, brainstorm, and learn from other networks.
How are other states advocating for change, leveraging campaigns, and driving action? In this session, you will hear from state networks about their advocacy efforts. We’ll look at effective components of campaigns and state networks’ strategies to increase grassroots action and engage with policymakers. What were their goals and messages, what communications tactics did they use, and what was their impact? Breakout groups will discuss specific tactics in more depth. Attend this session to help you work on your own advocacy strategy, whether you’re planning for the future or looking for ways to hone your current efforts.
